MiningWA.com.au

 

 

 

Advertising Schedule

This schedule is for advertising with Elink Media on the website of;

MiningWA.com.au

Elink Media is an online publisher of content for a network of niche market websites.

MiningWA.com.au is an Australian online Mining Community Portal sharing expert advice & information benefiting those new to the Industry. The site features an Article Library of Tips, Free Classifieds, Media Gallery & Forum, with a focus on Safety, Mine-site Practices & Mate-ship.

With Elink Media Ad Server, advertisers can register an account online and have freedom to manage their advertising profile and access special pages that allow:

· Add/edit/delete/preview ads

· Buy packages

· Create/edit/pause campaigns

· View campaign status (clicks, impressions, time remaining)

· View reports and stats in real time

· View previous orders

Note* Advertiser accounts need admin approval following registration. Account approval is dependent upon a close and relevant match to the sites content.

Advertising packages are purchased per campaign. Campaigns may be selected from three options;

CPM - Cost Per 1000 Impressions
CPM is the price paid by an advertiser for a web site to display the ad a thousand times. Each time the banner is shown counts as one impression. When you select a CPM package, you choose how many thousands of impressions in this package. Each impression will be counted and added until there are no more impressions left. The campaign will then end and ads of this campaign will not be served any longer. You the advertiser will be able to see in real time how many impressions have been served and how many remain.

CPC - Cost Per Click
CPC is the cost an advertiser pays each time a visitor clicks on the advertiser's ad. When you select a CPC campaign, you choose the number of clicks in this package. Each click on your ad will be counted and added until there are no more clicks left. The campaign will then end and ads of this campaign will not be served any longer. You the advertiser will be able to see in real time how many clicks were performed and how many remain.

FLAT RATE - Based on time: months
When you select a Flat Rate campaign, clicks and impressions are counted but don't affect the duration of the campaign; the only thing that counts is the time unit you've selected. For example, if you choose one month, the campaign will be active for one month, then end.

Rate Card

Current as at 1^st Jan 2009
All rates are Australian Dollars AUD and include GST

 

CPM 5 - Cost per 5,000 Impressions Package			$ 50.00 AUD
CPM 10 - Cost per 10,000 Impressions Package			$ 100.00 AUD
CPC 50 - Cost per 50 Click Package			$ 50.00 AUD
CPC 100 - Cost per 100 Click Package			$ 100.00 AUD
CPC 200 - Cost per 200 Click Package			$ 200.00 AUD
FR 1 - Flat Rate 1 Month Package			$ 200.00 AUD
FR 2 - Flat Rate 2 Month Package			$ 400.00 AUD
FR 3 - Flat Rate 3 Month Package			$ 600.00 AUD
SP 1 - Sponsorship Flat Rate 1 Month Package			$ 500.00 AUD

 

 

Although technically, Elink Media could accept any banner size or type, some are considered industry standard. It's likely that advertisers will already have banners in these sizes and formats so won't have to create a non-standard ad just for this site. Please contact Elink Media should you have alternate requests.

Ad formats accepted;

Standard banner - Image in JPG or GIF or animated GIF.

Flash banner - A banner in swf format, created using Macromedia Flash or other swf generating software.

Ad Code - Code generated by a third party such as an affiliate program. An example is www.cj.com.

Text ad - A descriptive text advertisement that includes text-based hyperlinks.

(Ad formats NOT ACCEPTED on this site include; Video, Floating ads, Transition ads, Pop up, Pop under)

Ad sizes accepted (in pixels);

Text Ads
Maximum of 250 characters

Banners
468 x 60 px - Full Banner

234 x 60 px - Half Banner

 

Rectangles and Buttons
120 x 60 px - Button 1

120 x 90 px - Button 2

120 x 240 px - Vertical Banner

125 x 125 px - Square Button

160 x 160 px - Custom Square

160 x 240 px - Custom Vertical Banner

Live Reports:

Advertisers have access to real-time live reports. This is a vital tool that allows you to use statistics to optimize campaigns and ads. Advertisers can test different strategies to generate maximum sales.

You can run a report by:
· Campaign
· Date range

And breakdown the results by:
· Campaign
· Banner
· Days

You can choose between 2 types of reports:
· Summary
· Click details

Frequently Asked Questions:

How do I get started?
Simply register for an Advertisers account, once approved select the most appropriate Ad Package for your needs, pay for this online using the secure services of PayPal with either a credit card or an existing PayPal account. On payment confirmation you may then login to your Elink Media Advertisers Account and upload your ad. Live reporting is available from this control panel.

Will my Ad be automatically accepted?
Your Ad Campaign success is greatly increased if your content is relevant to the target audience of this website. It is for this reason ads are screened for appropriateness. You are immediately notified if the ad does not meet our criteria and will be requested to resubmit or accept a full refund if your campaign is cancelled.

Where will my Ad be displayed?
The website has several ad zones to accommodate the various sizes and format requirements of advertisers. Ads are weighted to ensure display on the front page, they are also served on rotation with other ad inventory ROS (run of site)

Which size and format works best?
The advantage of online advertising is that campaigns are very measurable. With live reporting your campaigns can be modified based on real feedback statistics. There is no definite formula, industry results have seen various banner ads achieve between 1% and 4% CTR with some specific text ads outperforming these.

Can an advertiser have different Campaigns?
Yes an advertiser can have different campaigns with different ad packages in each. To clarify; a campaign can have one or more ad packages; an ad package can be of one type: CPM, clicks or flat rate based on time.

Does Elink Media have an Ad design service?
Our core business function is serving and reporting of ad inventory. As a courtesy service to clients we provide basic design and image format manipulation. We quote on all work individually and have a base rate of $65 per hour. Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for further information.

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